Top 8 types of graphic design you need to know

1. Graphic design for visual identity

A brand is a relationship that exists between a company or organisation and its target audience. A brand identity communicates an organization’s personality, tone, and essence, as well as memories, emotions, and experiences. The visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes, and colour are referred to as visual identity graphic design.

Designers who specialise in visual identity graphic design work with brand stakeholders to create assets such as logos, typography, colour palettes, and image libraries that represent the personality of a brand. Designers frequently create a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media in addition to the standard business cards and corporate stationery. These guidelines aid in ensuring brand consistency across all future applications.

A modern logo and brand design are two examples of graphic design.
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One of the most common types of design is visual identity design. In order to create design elements that are appropriate across all visual media, visual identity graphic designers must have a general knowledge of all types of graphic design. They must also have strong communication skills, conceptual and creative thinking, and a desire to learn about industries, organisations, trends, and competitors.

2. Marketing and public relations design of graphics
Most people associate graphic design with designs created for marketing and advertising.

Companies rely on effective marketing efforts to gain access to their target audience’s decision-making process. People are engaged by great marketing because of their wants, needs, awareness, and satisfaction with a product, service, or brand. Because visual content is always more appealing to people, graphic design assists organisations in more effectively promoting and communicating.

Marketing designers collaborate with business owners, directors, managers, and marketing professionals to create marketing assets. They may work independently or as part of an in-house or creative team. Designers can specialise in a specific type of media (for example, vehicle wraps or magazine ads) or create a diverse range of collateral for print, digital, and beyond. Traditionally centered on print, this type of design has expanded to include more digital assets, particularly for use in content marketing and digital advertising.

Marketing designers must be excellent communicators, problem solvers, and time managers. They must be proficient in a variety of graphic design, layout, and presentation apps, as well as familiar with print and online production. Entry-level positions in this field are excellent opportunities for new designers to learn processes and gain valuable skills and experience.

3. Graphic design of user interfaces
The user interface (UI) is the means by which a user interacts with a device or application. UI design is the process of creating interfaces that are simple to use and provide a pleasant user experience.

A UI includes everything with which a user interacts, such as a screen, keyboard, and mouse, but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements such as buttons, menus, micro-interactions, and more. A UI designer’s job is to strike a balance between aesthetic appeal and technical functionality.

4. Graphic design for publication
Publications are long-form works that communicate with an audience by being widely distributed. Traditionally, they have been a print medium. Think of books, newspapers, magazines, and catalogues as examples of publication design. However, digital publishing has recently seen a significant increase.

Publication graphic designers collaborate with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which may include photography, graphics, and illustrations. Publication designers can work as freelancers, as members of creative agencies, or as in-house designers for a publishing company.

Graphic design examples for publications

  • Newspapers
  • Newsletters
  • Directories
  • yearly reports
  • Magazines
  • Catalogue

Publication designers must be skilled in communication, layout, and organization. They must understand colour management, printing, and digital publishing in addition to graphic design.

5. Graphic design for packaging
To protect and prepare products for storage, distribution, and sale, most require some form of packaging. Packaging design, on the other hand, can communicate directly to consumers, making it an extremely valuable marketing tool. Every box, bottle, and bag, every can, container, or canister is an opportunity to tell a brand’s story.

Packaging designers create concepts, mockups, and print-ready files for products. This necessitates extensive knowledge of print processes as well as a thorough understanding of industrial design and manufacturing. Because packaging design encompasses so many disciplines, it is not uncommon for designers to be tasked with creating additional assets for a product such as photography, illustrations, and visual identity.

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