It is obvious that clear and precise branding is the key to a successful marketing campaign. You want people to recognise your brand and become acquainted with the products and services you provide, and the best way to accomplish this is to design an eye-catching logo! Your logo has a significant impact on how customers perceive your brand, so it’s critical to take all of the necessary steps to create the best one possible! There are seven steps to creating the ideal logo for you and your company!
1. Determine Your Target Audience
Knowing who your target audience is is the first step in creating a great logo. From here, you can determine the most effective ways to attract your target audience. A brand aimed at men, for example, should have a more masculine tone. If you want to attract girls aged 12 and under, you should adopt a completely different appearance. Knowing your target audience is the best way to determine some of your logo’s more basic design elements!
2. Establish Your Brand
Your brand’s message, values, and identity should be communicated through your logo. It’s critical to understand the complexities of your branding before you start drafting your logo or sketching out your ideas. Understand the beliefs and values that are important to your company, as well as what makes you unique… Take the time to come up with three adjectives that describe your brand and three more that your customers might use to describe your brand. Understanding what makes your brand unique will help you make better design decisions when creating your logo.
3. Inventive+ paraphrase
Brainstorming is an essential part of the creative process. It’s about getting all of your ideas out there, whether they’re fully formed or not. Make a list of everything that comes to mind. Even the negative ones. You never know what will start a conversation and, ultimately, what will lead to a brilliant idea. Gather your team and encourage them to give the session their undivided attention. Don’t be shy or censor yourself. You never know what is going to stick. After your brainstorming session, let your ideas sit for at least 24 hours. You might find that you’ve struck gold with a fresh pair of eyes!
4. Examine the Competition
You can also get ideas by looking at what your competitors are doing. Find out what works best for your audience and what doesn’t seem to resonate with them by following their lead. Consider how your company is unique and how you can highlight these differences with your logo. Then, make sure you have a clear vision of how you want to distinguish yourself.
This is also a good time to double-check that your brainstorming session produced no creations that might inadvertently infringe on other trademarks. You wouldn’t want your logo to be associated with another company, would you? While it is difficult to come up with something completely unique, it is also critical to ensure that you are not jeopardising your company’s reputation before it has even begun.
5. Maintain Simplicity
It is not necessary to be bold and flashy when designing the perfect logo. It’s all about being clean, simple, and memorable. Choose a typeface that is both easy to read and visually appealing. Don’t overdo the coloring or shading. You want a logo that will look the same regardless of the letterhead or background it is placed on. A simple logo is more memorable and recognizable. It’s much easier to remember something small and straightforward than something dense with information! Consumers and potential customers perceive this recognizability as more transparent and trustworthy.
6. Select the Proper Font
Choosing the right typography will round out your logo. There are four basic font types to choose from, each representing a different concept: serifs, sans serifs, scripts, and displays.
Serif fonts have small “feet” at the end of each letter. This is a classic, timeless look. Serif fonts are versatile and complement almost any type of design, particularly those with vintage, elegant, or classic elements. If you want to project a high-end vibe, use a serif font!
Sans-serif fonts, on the other hand, lack the small “feet.” They have a modern, clean appearance and often appear sleek and simple. Sans serifs are considered more recognizable because they are minimal and cool.
Script fonts can be either elegant or casual, depending on the one you choose. Designers frequently use these fonts, which are reminiscent of handwriting, when they want to instantly boost their individuality and creativity.
Display fonts are highly stylized and ornamental. Because they were designed to catch the eye, they are never a good choice for a secondary or body text font. However, the use of display fonts should be avoided. It can become a question of insignificance. You want your brand to be consistent over time, and these fonts can quickly become dated.