How to Design Infographics : 5 Handy Tips.

Design Infographics

The finest ones are useful and convey a message in an engaging and visually appealing manner. However, the line between useful and overbearing may be blurry. Making a decent infographic necessitates striking a balance between providing enough information and avoiding information overload.

I’ll teach you how to accomplish it by going through the process myself in this post. Because I’m not a designer, I believe you can accomplish it as well. Communication, not design, is the goal of infographics. In infographics, people frequently overemphasize design. They employ a variety of fonts and colors, as well as all of the newest design trends and icons.

Then they wonder why the message isn’t getting across. Don’t get me wrong: design matters, but not in the manner you may think.

If you don’t have a clear purpose in mind, your image will be hazy, much like if you don’t have an audience in mind. An infographic can serve a variety of purposes. It may be able to:

  • Set a goal and choose an infographic type
  • Plan and create the content
  • Organize and visualize your data
  • Choose a template or a set of content blocks
  • Add engaging design elements

Make a process diagram.

Everlane made an infographic in 2011 to show why garments are more expensive than they should be. They walk you through the steps involved in making a simple t-shirt, as well as how much each step costs. Then, in the second part of the infographic, they illustrate how firms mark up the price and sell it to you for far more than it should be.

Defining a purpose is an important aspect of goal-setting.

Will it, for example, be included in a blog post or will it be distributed only through social media? Is the infographic intended to be informative or merely entertaining? Is it an academic infographic, a business or informal one, if it’s informative?

Perhaps your infographic will be included in an annual report or a training handbook. If that’s the case, it’ll need to be visually and tonally consistent with the rest of the design. Not to mention that branding elements such as colour and typography must be consistent across all sites.

Is your infographic intended to be printed, laminated, and hung in the employee restroom? Maybe it’s intended to be that way.for a poster-hanging station during an event. Is the infographic going to be totally immersive as a scrolling web page?It’s now or never to make these choices.


Choose a file type and aspect ratio.

You’ll need to choose an aspect ratio and ultimate output based on the purpose of your infographic. Vertical infographics aren’t the only choice, as you may well know. Their square, horizontal, and multipage versions are rapidly gaining popularity, mostly because to social networking.

Not to mention the numerous additional areas where infographics may be found, such as proposals, onboarding paperwork, school toilets, and so on.

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