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  • Anup Sarma

    March 13, 2022 at 6:33 pm

    If I were to start all together all over again (which I might do), I will focus on picking a niche first, then create and share all of my BEST work on social media and joining communities in order to make connections and to learn.

    If you are not sure which niche it’s the best fit for you, I suggest starting to create different types of design until you see what you like most and can become better at, as well as much in demand is this newfound niche.

    Starting from there, start creating as many designs as you possibly can and share the best out there in the space of social media. You use your imagination and create fiction projects, no need for you to work on an actual real project.

    If you do that, instead of chasing paying clients, your work will become better and chances are that clients will come to you (most likely through referrals) and you’ll find your style too. This will also make you unique and make you stand out from the crowd.

    Also, find what others do in the space and start interacting with them and with the community. You can do that by liking, commenting and sharing on their posts.

    Soon after, you’ll build a following of your own and you’ll be connected with fellow designers with whom you can share ideas, clients, tips&tricks and much more.

    No trick or tactic will help you get more clients like actual networking with people. In our day and age, it is more simple than ever, thanks to social media, so think about that.

    If you already know what you like doing, I suggest leveraging Facebook groups or any kind of community (even Quora) to show your expertise (without spamming) and attract clients that wish to work with you.

    You don’t have to be on the same Facebook groups as every other graphic designer out there to try and pitch your services (if this is allowed).

    Let’s say you are absolutely mad about dogs and everything about them. You are most likely to be a part of some groups and to be a regular contributor to that page’s/community success.

    Being active and genuinely interested in dogs, the most active users will appreciate and will naturally be drawn to you. They will check your profile and see that you are a designer – they might inquire about some of their needs and you can gain a client or at least a prospect.

    Often times, the administrator of the group will have a message that sounds like that “Hey, dog lovers. We, at “whateverthegroupnameis” thought that we should have a new logo and a new line of merch. For that, we need one of you to work with us. If you’re a graphic designer and this sounds interesting to you, will love to work with you. You can message here and we’ll contact you. If you have a portfolio will be great.” or something like that…

    This is your chance to step up and start a paying project, without marketing, just being genuine.

    Often times, people forget the power of connections and being of help to others. Being a servant, facilitating pieces of information or making introductions to people or services, without having nothing to gain, can help you even with your business, not only in personal life.

    Another answer will be, just start a blog or YouTube channel where you showcase your skills as a graphic designer, be consistent and this will surely gain you some clients (not fast, but for sure).

    I hope this was helpful, good luck to all who need more clients and are willing to put the work.